With one of the largest, if not the largest, jersey sponsorship agreements ever witnessed in the
Championship, Leeds United is moving in the right direction thanks to club backers Red Bull. When Red Bull joined the company in the summer and made a tiny investment in the company’s ownership, a lot of talk was made about how valuable the arrangement was.
Kit sales and negotiations are big business in the world of profit and sustainability rules and hitting financial targets. As seen by shrewsbury town ‘s recent agreement with Adidas and the branding associated with the German clothing and footwear manufacturer, jersey makers are also vital for the very elite European clubs competing in the Champions League and at the top of the Premier League.
Newcastle and Adidas are said to have a much larger contract—roughly £30 million—than Leeds United, who also work with the same company. Leeds’ worth to Adidas will only expand with marketing, as fresh information regarding Adidas’ website operation have demonstrated.
According to the Shields Gazette, Newcastle’s agreement enables them to market club-branded Adidas Originals apparel, training equipment, and official club uniforms. That deal is little compared to what teams like Manchester United and Arsenal receive in terms of various accessories, including footballs, scarves, bags, hats, and seasonal apparel.
Newcastle has officially been added to the official Adidas website, where football clubs from all over the world can purchase merchandise bearing their names. The Magpies are now included with teams like Ajax, Celtic, Inter Miami, and Lyon, with a link to the homepage of the Adidas website.
There are still a number of English teams missing from the list, such as Leeds, Aston Villa, and Leicester City. The gazette states Adidas sell 117 Man Utd things on their website, Arsenal has 109 items, Newcastle 39, Villa 14 and Leeds just four, pursuant to the present commercial partnership deal.
